A sustainable life also for toys

The House to Play is a space full of shows and workshops dedicated to the theme of "4R” – recycling, reuse, renewal, saving - to bring the family together, from the oldest to the youngest, around the theme of respect for the environment, health and therefore of people. A path linked to sustainability and reconstructed in a captivating way in the experience of our homes.

The House to Play will be open to visitors as part of the free fair-eventG! how to play (November 16-18 in Milan at Fieramilanocity) - event organized by International Toy Fairdedicated to the world of children and their families - in the company of experts from ReMedia, One of the most important national consortiums for eco-sustainable management of technological waste.

The game WEEE mission - heart of the project ReMedia Scuola - Long Live Technology, an educational project on the recycling of electrical and electronic equipment waste aimed at schools and sponsored by the Ministry of the Environment - will be the protagonist of the challenges of young and old. Overcoming unexpected events and answering curious quizzes, challengers will be able to demonstrate their knowledge on technological waste and learn while having fun. Two bizarre characters animate the whole thing: Sustainable Captain is Professor Green.

Also end-of-life electric and electronic toys are WEEE and as such they can be recycled properly with benefits for the environment and for the recovery of reusable materials. Assogiocattoli and the manufacturers who have chosen ReMedia for the recycling of their electronic products at the end of their life are well aware of this "he explains Danilo Bonato, General Manager of ReMedia. "G! how to play represents an ideal driving force to promote awareness and correct behavior in the face of a technological product at the end of its life: educating families about sustainable recycling and knowing how to involve even the little ones requires events designed to share these messages in an effective but imaginative way ".

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