Organic food

Agropirateria, the case of Wine in Powder


Online you can buy a kit for the Italian wine production. The kit consists of various powders, chemicals, wort and oak chips. Among the results of the concoction, there is, among other things, "a fake Italian wine”Which has only now been withdrawn from the market. Too late given that estimates see a production of over 20 million bottles between fake Chianti, Barolo and Valpolicella!


In Europe the so-called "powdered wines "; in particular, in Great Britain they were marketed powdered wines passed off as Valpolicella, Chianti or Barolo, wines covered by Dop and Igp brands. I "fake wine powder"Were produced in Sweden and Canada and marketed online and offered to consumers as a defined drink"Italian wine.

According to estimates by Coldiretti, in the European Union alone there would be over 20 million bottles of wine obtained from the mixtures marketed online. To pick up the powdered wine from trade it was the EU that, after contacting the Italian and British authorities, ordered the implementation of the necessary measures to prevent any illicit use of the PDO and PGI brands.

The case was raised by the television broadcast "Strip the News ", the European Commissioner forAgriculture, Dacian Ciolos, who recalled how "The products in question cannot be marketed using a protected designation of origin or a protected geographical indication, not even through a simple evocation of the name". It seems that i powdered wines can be marketed freely but certainly with different specifications on the label. We start talking about agro-piracy and illicit business that exploits fake brands to capture the attention of more naive consumers and harm the real producers of the category and the Italian consortia.


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