Ricoh's Carbon Balanced Printing Program
Know, reduce, compensate for polluting emissions of CO₂. Three golden rules that (fortunately) meet with growing sympathy in people and companies. From today another novelty: a calculator, based on a computer program designed specifically for the printing industry, allows to calculate the CO₂ emissions connected to each work produced. To announce it is the Japanese Ricoh.
The printing sector is one of the most sensitive to the issue of emissions. For this reason, an increasing number of print service providers are trying to give their business an imprint green innovating workflows with a view to sustainability. Many printers have taken steps to extend their environmental credentials by obtaining certifications such as ISO 14001, FSC and PEFC and thus differentiating its proposal on the market.
“Analyzing the needs expressed by the market - has explained Giorgio Bavuso, Production Printing Director of Ricoh Italia - Ricoh developed the Carbon Balanced Printing Program. Based on a methodology specifically designed for the production printing sector, this program allows you to calculate the CO2 emissions associated with each job produced, to reduce them as much as possible and to neutralize residual and unavoidable emissions through certified compensation projects ".
The Ricoh's Carbon Balanced Printing Program, develops in three phases: analysis, optimization, neutralization.
Analysis. The program begins with a detailed analysis of annual emissions related to printing activities. The types of paper used and energy consumption are taken into consideration, as well as the distance between the customer and the technical assistance centers.
Optimization. In this second phase, sustainable technologies, printing methods and best practices are identified to minimize energy consumption and any waste. For example, the type of paper usually used to look for alternatives with lower impact is analyzed and work cycles and waste management are redefined.
Neutralization. Even after taking all possible measures to optimize the production process and minimize the impact on the environment, there is still a residual percentage of CO2 emissions that cannot be eliminated. These residual emissions are offset through clean energy projects developed by the United Nations. Ricoh has obtained credit by investing in a major wind farm project in India that will save 138,000 tons of CO2 over the next 10 years. The Carbon Balanced Printing Program attributes a certain amount of CO2 to customers. Ricoh issues a certificate (CER, Certified Emission Reductions) to the printers participating in the program, which is valid for one year and must then be renewed by performing the emissions calculation again.