Payment of parking, ZTL and penalties, purchase of cinema and theater tickets, utility payments, access to tourist information, information on timetables and payment of transport tickets, taxi calls and emergency calls. And much more is, or soon will be, via the Multiservice buoy in which Parkeon has transformed the simple parking meter. As the CEO says Vezio Maggioni, Parkeon's idea has given rise to "a virtuous cycle that feeds the longevity of the system of" services to citizens ", and makes it sustainable for the whole of society". So "green".
1) How did you transform the parking meter into a multi-service buoy?
For us it has always been one BOA Multiservices, ever since our terminals have had the opportunity to be interconnected in the network and now it is also for the consumer who is realizing the enormous benefits he can receive through what is in effect "the only intelligent terminal on the street ".
The multiservice BOA is a bit like the future that many expect: in reality it is already here but it is only poorly distributed.
2) Which urban services can be accessed and with what forms of payment?
The parking meter it allows the payment of parking (with coins, prepaid or bank cards), the reading and recharging of travel tickets and electronic purse. It also allows the management of differentiated urban services, such as the payment for access to the ZTL areas, the call of the taxi to the nearest parking areas, the payment of penalties, the recharge of "bike sharing" and "car sharing" services, the issuance of tickets for concerts, theaters and sporting events and also the payment of bulletins up to 100 euros per transaction.
In practice there are no limitations in the type and number of services that can be provided through our parking meter, which we can therefore consider excellent in all respects BOA Multiservices available to the citizen.
3) Which services do you use most and how are they generally paid?
Definitely the break, then the payment of the stand and penalties connected to it. Even the payment for access to Area C, in Milan, is a service that we registered to be performed by our parking meter by a growing number of users: just think that the use (and payment) for access to Area C carried out on our systems through the use of bank cards was equal to approximately 40% of the total record value for the Italian market.
The issuance of the ticket for public transport as well as the recharge of the season tickets, through the "contactless" mode present in our parking meters, are services currently available in the experimental phase and therefore still without reference data but for which we count in an excellent approval rating.
There are also services that can be provided but at the moment not yet activated so there are no statistical data but frankly a strong interest is foreseeable. I am thinking of the Wi-Fi Internet signal diffusion services and therefore also telecommunication services around the BOA, energy services and recharging services (from mobile phones to electric cars), environmental services, therefore analysis of surrounding atmospheric / acoustic / electromagnetic pollution
our BOA, ticketing services (cinema, theater, ...), top-up services (telephone, gaming, ...), security services through intelligent video surveillance systems integrated into the BOA, printing services (because our BOA is also a printer ), tourist services (tourist maps in mp3 or video format, information and
indications in every language of the world ...), SOS services (emergency call also shared), Taxi call service, utility payment service.
In reality, the services that can be provided are to all intents and purposes… infinite, also considering that the recipients of these services are represented by a population that is increasingly eager for multimedia and multi-channels.
4) When did you introduce this novelty and with what response from the market?
Rather than "introduction", it is better to talk about the "diffusion" of the multiservice functions of the parking meter that from the very beginning 2012 have recorded a significant increase in requests for what is now the only technology on our streets (the penultimate was the telephone booth), therefore able to provide infinite services to citizens, starting with the management of the increasingly rare stopovers.
5) Why is it a sustainable product?
The multiservice functions derive from a platform largely ready to host and deliver them and this has allowed us to spread them while keeping costs low in the face of new and important revenues for the administrators. Revenues come from services to third parties which in turn, in this highly optimized key, find the same values at lower costs. The whole gave birth to a virtuous cycle which feeds the longevity of this system of "services to the citizen", thus making it sustainable for the whole of society.
6) In which cities have you installed this service and with what results?
The service is available in all the cities covered by our supplies but the question has to be put on another level: not all the cities have asked us for activation at the moment even if there are already many, including Milan, Naples, Genoa, Parma, Arezzo, Sondrio, Arona. Additions are also underway for the cities of Rome, Bologna and others.
Most of the developments have been implemented and integrated using Italian technologies and skills and the same models are currently being exported to countries such as France, Holland, Belgium, United States, Spain. Today in Italy we are the basis for international diffusion.
7) Which PCI standards did you refer to?
All procedures are governed by the PCI DSS (Payment Card Application Data Security Standard), the set of procedures and requirements necessary to ensure that the various payment processes take place with a high level of security.
Interview byMarta Abbà