Every 200 mannequins there are 1,000 kg of recycled plastic. Every 1000 kg of plastic saved is 700 kg of oil saved and 2 tons less of carbon dioxide in the atmosphere. The accounts are soon made for La Rosa who since 1922 he has been making mannequins, has been concerned with the environment since 1960 and has become Green and Carbon Neutral since 2006. To tell it Mattia Rigamonti, managing director of the company that has its own photovoltaic park in Sicily that keeps it active every day.
1) La Rosa has been creating mannequins since 1922, when did the green turning point come and why?
The epochal turning point for the green took place in 2006, although since the 1960s the company has systematically resorted to recycling plastic material. Everything we have today will be the heritage of our children, so we must contribute so that there can be a better world, for us the green is the basis of our philosophy of life.
2) How did you act? With what investment? What machinery to have chosen?
We have introduced a 'sustainable system' based primarily on the recycling of plastic with an investment of around 10 million euros. There are no eco-machinery but a long production process (sustainable system) that boasts the latest generation machinery: they drastically reduce energy consumption, and of course they are more efficient. We also use aluminum for the creation of the molds (the waste material is melted and gives life to other aluminum blocks).
3) How do you recycle the raw material, the plastic, and in what percentage?
50% of the plastic we use is recycled. The waste plastic is reduced to granules and returned to the production cycle. We recently thought of a slogan that says: 200 mannequins are 1000 kg of recycled plastic then 1000 kg of saved plastic, 700 kg of oil saved, 2 tons less of carbon dioxide in the atmosphere.
4) How did you act to mitigate the impact of fumes, solvents and dust generated?
With an afterburner that absorbs dust and solvents and releases clean air with a 94% reduction in harmful emissions into the atmosphere. Through this process, energy is produced which is used to drive the painting chain, the drying tunnels as well as the cells. The energy produced for this phase is fed into the production circle for the operation of the drying tunnels etc ...
La Rosa also thanks to the use of the post combustor has been defined '' Carbon neutral ", precisely because we determine the ecological footprint through the analysis of the life cycle of mannequins. In this way, all phases of the product life cycle are examined from the acquisition of raw materials, to manufacturing, transport and use, maintenance, to final waste and recycling.
5) Can you use only alternative energy sources? do you spare us or lose us?
We only use energy produced by our photovoltaic park. La Rosa consumes about 15,000 kW of energy every year, to counter this great demand we have decided to implement our own photovoltaic park in Sicily, which produces 3.4 MW of energy. In this way, part of the energy is used for our production and the rest (about 1.2 MW) is made available to the national grid.
6) Did the green turning point lead to variations in quality-quantity-cost-timing-variety of your products?
Green has led us to invest in a conscious way, not only by exploiting alternative energies, but by enhancing the automation of the production chain significantly reducing energy consumption and delivery times between one process and another. Research and experimentation are crucial phases for our entrepreneurial activity and have brought about a real qualitative and quantitative development in all sectors.
In general, the improvements introduced have no disadvantages, on the contrary they make the production cycle more functional and streamlined.
7) How did your customers react? Has the green given you greater appeal on the market?
Clients have generally received this message in an interested manner, although for some of them it does not seem to be fundamental. Many of our competitors have had to relocate the production unit to the Far East. La Rosa, on the other hand, thanks to its own moral ethics, has given way to a radical transformation that allows us to be more competitive on the market and totally Made in Italy.
Interview byMarta Abbà