"The lack of many things means that there is more opportunity to make them happen! Provided, however, that this country finds the perspective on its own future and who knows, this time, precisely through the rediscovery and protection of the environment and the excellence of the territory: we at Glocal Design work for this ". This is Glocal Design (http://www.glocaldesign.it/), and he is the owner, Daniele Basso. Green and gritty are an example.
1) Respect for nature is at the heart of your business: has it always been like this or has it become so with the times?
Glocal Design, is one planning and strategic design studio born in 2006 faithful to the concept "think Global and act Local". Forerunner of this trend, we believe Design is the best tool for enhancing local excellences (i.e. culture, knowledge and expertise that the history of the different territories have developed over time) within the global market also through new and powerful digital technologies.
In the past, lacking money and raw resources, the problem of ecology was dominated by other issues such as the duration of the product, its recycling and the absence of waste. Glocal Design continues to work with respect for the environment as a priority, which is an integral part of the design attitude and the products we have always designed.
2) An example of a green product?
In 2006 we introduced some collections of 100% recyclable steel mirrors: a revolution. The mirror today is generally made of glass on which a layer of aluminum or silver is deposited by electrolysis. A highly polluting process, and therefore expensive in Europe, so we buy mirrors from Asia, perhaps made by children walking barefoot in chlorides. GlocalDeisgn mirrors, inspired by the ancients but made with cutting-edge technologies, have reintroduced mirror-polished steel, creating unbreakable products, with infinite possibilities for customization, decoration and shape, virtually eternal with the material they are made of.
Over time the operation has been liked and grown up to the development of lasting partnerships first with Molteni & C, then with SanPatrignano, with Mila Schon, with Swarovski, with Haute Material and many others, up to bringing our products in 2011 to New York among the excellences of Italian design.
3) What does it mean for a design company to be attentive to respect for the environment?
The packaging and materials used must follow the needs of the market, the customer's expectations, the performances of the competitors… we can act on them but sometimes only partially. Designing with attention to the environment means refusing to make useless and redundant products, thinking about the function and the entire life cycle of the product (including disposal or reuse), having the courage to make products that last over time.
We are now addicted to fashions and disposable products: we need to be able to stimulate the perception of quality, perhaps also through irony, shape and design, but with the aim of creating added value and not just selling a product in more.
We forget too often that all of us consumers can intervene in the process of respecting the environment: if we buy what we need exclusively on the basis of price, we promote the culture of waste, to the detriment of quality of life as well. Buying Made in Italy is not just a slogan, it is a concrete action to safeguard our future and our planet for our children, for our grandchildren. It is a question of conscience that will soon become also of survival.
4) Does it cost more to be attentive to the environment? Is it perceived and appreciated by the customer?
Attention to the environment is a cost that, however, determines a higher quality of the final product.
How much is perceived by the end customer, frankly, depends a lot on the product sectors and the information that is made on them. I'm not just talking about instructions for use or company-customer communications, but above all about the mass media. Sensitizing all of us to the correct purchase, and therefore on the right price of things, not only based on the brand, and emphasizing the need to pay attention to the environment, is not just an ethical and ethical issue, but of the survival of all of us. And what you do is never enough.
5) How has your relationship with the institutions been so far?
Many of the works with institutions, also in terms of redevelopment of urban or historical areas, are based on our ability to synthesize between Art, Fashion and Design. The range of sectors in which Glocal Design work, in fact, is extensive: fashion, sportswear, furniture, lighting, events. Personally, I believe that the greatest breath is granted by art that allows you to communicate intense messages, in the fullness of a single gesture.
6) What are you missing in Italy?
In Italy the will to change is lacking… An old country, run by old people, which is afraid to face the news. There is a lack of a correct merit-based perspective on work as in society that gives confidence to the future. Trust brings projects, research, experimentation, investments, purchases. The climate of economic and even institutional uncertainty we are experiencing stimulates change out of desperation and flight. It's a shame. In doing so we fail to seize the new opportunities that social changes inevitably bring with them and we fail to defend our excellence in the world, our cultural and environmental heritage: factors that in reality are our greatest wealth.
By character, however, I am led to think in a design and positive way. The lack of many things means that there is more opportunity to make them happen! Provided, however, that this country finds the perspective on its own future and who knows, this time, precisely through the rediscovery and protection of the environment and the excellence of the territory: we at Glocal Design we work for it.
7) What would you like different to have a greater chance of development?
We would like a more streamlined tax system connected to the real economy. Not elaborated for those who escape and extremely penalizing for those who fulfill their duties. We would like the certainty of the penalty to induce everyone to respect the rules and therefore be able to concentrate on work and development, and not on the defense of their inalienable rights. We would like mobility in the world of work, to face an unstable and fast market situation, and a policy that lives connected to the country and nowhere else. Really able to preserve talents and develop new ideas. But the most important thing is what each of us does for Italy. In a country where people often complain, and then only try to defend their own backyard, a greater civic sense and a stronger and shared social education would be needed.
Interview byMarta Abbà