Road to Zero is the name of the program Sony to achieve zero environmental impact of its activities by 2050. And since programs, like promises, must be respected, Road to Zero Sony has a constant commitment to reviewing products and processes.
On the production front, the goal of Road to Zero is to reduce the power consumption of products by 30%, their size by 10% and the proportion of use of plastics based on virgin oil of 5% by the end of the 2015 fiscal year (March 2016).
Regarding the processes, organized along the supply chain with a view to eco-compatibility, Road to Zero commits Sony to reduce CO₂ emissions from Group plants by 30%, water consumption by 30% and waste production at Sony offices by 50% by the end of fiscal 2015. Going further? Even better, this is why the company is already aiming to increase the recycling rate of waste by up to 99% at Sony locations.
With the program Road to Zero, Sony has made public its determination to pursue business policies that meet environmental responsibility criteria, with the long-term goal that the life cycle of its products and its activities achieve zero environmental impact.
A concrete example of Road to Zero and the Sony Tablet S, one of the latest products built considering the possible environmental impact along the entire life cycle. Energy saving is ensured by the mercury-free LED backlight, which produces no heat and extends the life of the screen. An ambient light sensor automatically calibrates the screen brightness to save energy. The PVC-free wiring and the chassis, boards and plastic parts over 25g BFR-free are designed to protect the environment. The packaging is made from recycled or certified paper and VOC-free ink based on vegetable oil or water is used for printing.