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But isn't the sea worth a quid?


Volunteers have already saved the beaches and the sea from nearly eight million cigarette butts with previous editions of “But the sea is not worth a quid? " Initiative that returns to the Italian coasts to free 350 beaches from cigarette butts. The dates set for the appointment are 4 and 5 August, Marevivo's campaign aims to safeguard the nation's over 8,000 km of coastline, a difficult undertaking but made possible by over 1,000 volunteers.

LOOK PHOTOS OF THE CAMPAIGN LAUNCHED BY MAREVIVO

It takes up to five years to dispose of a cigarette filter. With 600,000 filters a day, 18 km of uninterrupted coastline can be covered, corresponding to the equivalent of the height of two Everest mountains. During the days of Saturday 4 and Sunday 5 August, 1000 volunteers led by the association Marevivo, will distribute 100,000 ashtray dispensers on approximately 350 beaches. If you calculate that 6 cigarette butts will be deposited for each ashtray, in one go you can save at least 18 km of coast!

The initiative started in 2009 and for this fourth edition, the testimonial will be the actor of theater, cinema and television, Sebastiano Somma. For past editions there are talents such as Giuseppe Fiorello and Margherita Buy. THE cigarette butts represent 40% of the waste in the Mediterranean Sea, a major risk for the survival of marine biodiversity such as cetaceans, turtles, fish and birds that populate our seas.

LOOK PHOTOS OF THE CAMPAIGN LAUNCHED BY MAREVIVO

But isn't the sea worth a quid? " is an initiative carried out with the patronage of the Ministry of the Environment, the Port Authority Corps and the support of the Italian Bathing Union. For the beaches involved, consult the infographics in the photo gallery.


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