Ecomondo 2012 in November will host the States General of the Green Economy
The transition to green economy it implies the ability to innovate not only production cycles and consumption, but also cultural approaches and lifestyles. This can be accomplished through the development and implementation of the eco-innovation, innovation that takes into account not only the economic profile, but also the social and environmental dimensions.
The assessment of the industry size of the eco-innovation and of eco-industries was valued by UNEP up to 0.5-1.5 trillion dollars / year in 2020 and between 3 and 10 trillion / year in 2050. This is the theme of the Programmatic Assembly for the Development of Eco-innovation which took place today, 24 July 2012, in preparation for the States General of the Green Economy, scheduled in Rimini on 7-8 November next as part of Ecomondo, organized by the Ministry of the Environment and the Organizing Committee made up of 39 green business associations.
"The goal of eco-innovation - he said Roberto Morabito, Head of the ENEA Environmental Technologies Technical Unit and coordinator of the working group on eco-innovation - is that of a radical change towards new production and consumption systems based on a sustainable supply and use of resources and a reduction / elimination of emissions and consequent impacts, which gradually leads to the absolute decoupling between growth, use of resources and impacts on ecosystems ".
Potential and impacts of eco-innovation and the ability of the Italian system of production of goods and services to implement it indicates that the situation is ripe for Italy too to systematically and in a governed manner take the path towards green economy, even if in the 2011 European ranking of the eco-innovation Italy is in 16th place against 12th in 2010.
A priority tool for this path is the launch of a national plan for the development, dissemination and implementation of the eco-innovation made in Italy, in line with a new and relaunched industrial policy that knows how to combine the competitiveness of businesses with the sustainability of production systems, based on at least 5 priority actions to be put on the field immediately.
The 5 priority actions to be implemented immediately for Italy's eco-innovation
- Coherent policies. An environmental policy that offers a coherent regulatory framework at various levels (local, national, European and international), which promotes eco-innovation through the application of revised existing standards and the launch of new standards that also direct research and development activities, and that it is in turn consistent with industrial and economic policies.
- Training / information. Launch a national training / information program that is able, on the one hand, to prepare new skills / professionalism (both for the strategic sectors of the new economy, and to retrain professionals who operate in traditional sectors and sectors of the Italian production system, interested in processes of green reconversion) and, on the other hand, favoring changes in lifestyles, cultural approaches, social consensus towards eco-innovative technologies, processes, services and products. Technological innovations, even radical ones, of the production process alone cannot fully express their potential for change if they are not accompanied by a strong change also on a cultural and social level, as well as institutional.
- Promotion through labels and green procurement. Promotion at all levels of products and services based on a sustainable use of resources and low environmental impacts, throughout their life cycle, through the promotion of brands, labels, etc. of performance, of products and services, which favor the growth of eco-innovative and new markets, increasing the perception of eco-innovation. Dissemination of public and private gren contracts for the promotion of eco-innovation.
- Control room for public / private partnerships. A strong control room to systematize the national wealth of skills both in the public (universities and research institutions) and in the private sector, in which, for example, the Ministries of the Environment and Economic Development promote joint ventures with the scientific world and businesses to combine sustainability and competitiveness, which cannot be tackled in a separate and sectoral way. In this context, systemic and integrated projects of significant size must be favored, involving individual companies, districts, business networks, territorial systems, local institutions and social organizations that can act as condensation nuclei of this phase of transition towards the green economy .
- Business support. Italy is one of the most important industrial countries in the world and the second largest manufacturing country in Europe and as such must face the global challenge of competitiveness in a horizon of sustainability. Sustainable production and efficient use of energy and sustainable supply and efficient use of materials are the two sides of the tool with which to face the challenge. If in terms of sustainable energy supply Italy has made significant steps forward also in support of the business system, on the front of the sustainable use of raw materials there is a huge gap to fill. In this context, it seems no longer to be postponed to follow the example of other European countries by establishing an Agency for the efficient use of materials, exploiting existing resources and structures, directly supporting companies and especially SMEs.
Edited byMichele Ciceri